In a recent post best-selling author Seth Godin talks about the futility of trying to convince someone to think the way you do. He could have been describing the experience of expecting others with different MBTI types to see things as you see them.

What I thought was interesting was his suggestion that people do business with people who are like-minded. Of course he was talking about people who had behaviours and interests that were similar.

Maybe there is something to what he suggests. I’m not really sure what I think about this idea but I recently had an experience that might prove him right. I facilitated a day of visioning with two business owners- one had ESTJ preferences and one was ENTP. One two occasions the person who is ENTP explained an idea that I was trying to get across by making it more tangible. Maybe it isn’t a coincidence that many people who seek me out as a coach have NF, NT or SP temperament preferences. My approach is often a mis-match for SJ’s no matter how conscious I try to be about my language and pace.

While I mull this over, I am curious to hear your thoughts on the benefits of finding “like- minded” customers/clients rather than trying to adapt or getting them to see things your way?

Category: Communication
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